Region A’s Final Events 04/21/18: Leadership Summit & Region Celebration

Join us on Saturday, April 21, 2018 to celebrate Region A and its members. We will hold our last Region A Leadership Summit, and the Region Celebration to end the tenure of Regions with a party! We look forward to seeing you at one or both events. Everyone is welcome!

Leadership Summit:

The theme for the FY18 SWE Region A Leadership Summit is Finding Your Place in Engineering. This event will be focused on how to find your passion and how to continually pursue it in a male-dominated field. It will take place at Santa Clara University. The target audience is professional members with 0-15 years of experience and collegiate members of all ages. All professional and collegiate members are welcome to attend!

Leadership modules will be presented by professional and collegiate focused Leadership Coaching Committee coaches. The summit is limited to 50 attendees, we will open a waitlist when tickets sell out.


Fellow and former Region A SWE members & guests are invited to the gala dinner event. Enjoy connecting or re-connecting with members from all over Region A as we look back over the last 30+ years as a region and look forward to the future of SWE. The Celebration is limited to 150 attendees.

Thanks to the generosity of Microsoft, we will have the Celebration at their Sunnyvale, California campus, just a short distance up the road from where our Leadership Summit will be held earlier in the day.


Region A Leadership Summit Registration and Website. Region Celebration Registration.

Attire: The Summit is business casual. The Celebration is cocktail attire.

Cost: The Summit is FREE (lunch included). The Region Celebration Early Bird pricing is valid until March 25, 2018:

  • $20 Region A Collegiate/Retired/Unemployed Members
  • $30 Region A Professional Members
  • $40 Members Outside of Region A/Non-Members


9:00 am – Summit’s Doors Open

9:30 am – Summit’s Registration, Opening Activities, and Welcome

10:00 am – SWE’s Leadership Competency Model

10:45 am – Workshop Session 1 (Career Planning or Creative Problem Solving)

12:00-12:45pm – Lunch

12:45 pm – Panel Discussion on Career Choices

1:30 pm – Workshop Session 2 (Building Teams or Mentorship)

2:45 pm – Networking Time (Optional)

3:15 pm – Summit’s Close

5:30pm – Region Celebration Begins! – Cocktail Attire

  • Includes:
  • Hosted Bar (Beer and Wine) & Appetizers
  • Buffet Dinner & Dessert
  • Celebration & Recognition Program
  • DJ
  • And, of course, Dancing!

10:00 pm – Region Celebration’s Close


Advanced Ticket Purchase Required for Both Events:

Ticket sales will close on April 10th at 11:59pm PDT. Please note that Microsoft requires everyone to wear a badge while on site.

Registration/Ticket Purchase:

Organizer Contact Info:

Region Invite Front


Region A FY19 Candidate Statements

Region A has slated two candidates for the position of FY19 SENATOR and one candidate for the position of FY19 REPRESENTATIVE TO THE SOCIETY NOMINATING COMMITTEE. Please see candidate statements below.

The requirements for each position are listed in the FY19 Region Call for Nominations. Only one candidate may serve in each position. Voting will be conducted through Society-level ballot, sent to members by email.



Marta Wicke

My name is Marta Wicke and I am excited about the new strategic focus in the Senate and the changes that the Society is working towards.

I was a Collegiate SWE member, but when I started my career as an engineering professional, I was not connected with the network and professional development support that I have come to appreciate with my SWE membership.  After “re-discovering SWE” 6 years ago, I became active in a Professional section and have served as a leader within the Section (Mt. Diablo President and VP), Region (Region A Secretary) and Society (WE Local Advisory Board).
For my day job, I am a technical project manager for the Clorox Company in Pleasanton, CA. I have been working in manufacturing as an engineer and manager for more than 20 years, after earning a BS in Engineering at Harvey Mudd College and an MS in Manufacturing Engineering at Stanford.  I have experience working with and leading cross-functional teams.   I have helped lead strategy development, from long range vision through tactical planning for both my department and the Clorox Women’s ERG (Employee Resource Group).  I am currently on an Inclusion and Diversity task force to drive organizational change focusing on Unconscious Bias.

As I have become more involved in SWE, I have observed broader representation and support for women in different stages of their career and life.  I have two active young kids, so I have experience and empathy for the balancing act between home and work.  I have worked in manufacturing plants for most of my career and I am grateful to SWE for the pathway to connect to other women with similar experiences, both technically and socially.  I think there is still room for SWE to grow in diversity, to represent all women and to reflect the future of STEM.  It is up to all of us to support each other so that we can rise and thrive together.  I believe SWE has the power to make change and I am proud to be an active part of this organization.
I look forward to representing our members in the next few years as we continue to grow and adapt as leaders in the STEM community.


Allison Goodman 

Allison Goodman is a past Region A Governor and currently finishing up her term as Nominating Committee Representative from Region A for the Society’s board of directors and trustee positions.  She has been closely following the governance changes since they started while she was governor.  Allison is excited about the new truly strategic role of the SWE senate.  She hopes to draw on her past SWE leadership experience as well as her strategic planning and facilitation skills from work to contribute to the ongoing direction of SWE.  Allison’s SWE jobs these past few years have given her a deep understanding of new global breadth and further advocacy direction SWE is headed.  Her jobs have also provided insight into the types of leadership skills needed to be successful and impactful in the growing organization.  She hopes to use hers to contribute as a member of the senate.  Allison is currently a Principal Engineer at Intel in the memory and solid state drives division.  She lives in Sacramento with her husband, two young daughters, and weimaraner.



Ashley Pietz

My name is Ashley Pietz and I am seeking election as the Nominating Committee Representative for Region A. As a member of the nominating committee, I will work to ensure that a diverse slate of qualified SWE members is presented to the membership each year.  I want to help shape the future of SWE and increase its local and global impact for women and girls in engineering. My SWE leadership experience at multiple levels of the society qualify me to identify, evaluate, and advocate for qualified nominees that represent the diverse voices of the membership. I am skilled at leading strategic discussions and communicating changes and plans clearly, succinctly and with a consistent message.

My SWE career started as an officer with the San Jose State University collegiate section where I served in multiple roles, including Region Collegiate Representative (RCR) and section President. As a professional with the Santa Clara Valley Section, I served as Treasurer and Vice President.  My leadership roles with Region A include Governor (RG) and Lt. Governor. On the Region Council I led the Region Collegiate Team (RCT) and implemented region social events to foster stronger personal ties between region members and sections outside of region conference. One of my major focus areas was to increase the quality of the regional conference experience. This led to my chairing of the Society’s Region Conference Task Force that evolved into the WE Local Advisory Board (LAB). Today, I shape the future of SWE as Chair of the WE Local Advisory Board by representing and advocating for the voice of SWE members in the execution of WE Local conferences.

By day, I am a systems engineer for the Lockheed Martin (LM) Space Company and serve as a leader in the company’s Women’s Impact Network.  I hold a BS in Materials Engineering from San Jose State University and an MS in Engineering Leadership and Management from Santa Clara University.  My passions outside of SWE and my career include activities that allow me to exercise the creative part of my brain and include quilting, camping with my husband and cultivating my vegetable garden.

Ohlone College Speed Mentoring Dinner – 03/09/2018

In celebration of Women’s History Month, Ohlone College is hosting its 3rd annual  Women in Engineering and Computer Science Mentoring Dinner on Friday, March 9, 2018, from 6:00pm-9:00pm at our Newark campus.

Over 100 people attended last year’s dinner: 7 different Bay Area Colleges were represented. It was a very impactful evening for both the students and the professionals.

Please consider volunteering as a professional mentor for the evening! RSVP at:


Shareable PDF of this flyer: 2018OhloneCollegeFlyer




February 2018 – Awards & SWEFLs

Think of the first time you received an award. It might have been in elementary school. As the principal read announcements over the intercom one morning, your teacher shushed the class, saying “Quiet! This one’s important!” To your surprise, your name was called as “Student of the Month”. Or maybe, your first memorable award comes from sports. Your team gathered to celebrate a winning season, and you were shell-shocked when Coach announced that you were chosen as the “Most Valuable Player”.

Awards have special way of encouraging hard work and celebrating achievements. The full logo of the Society of Women Engineers features three words under the title: “Aspire, Advance, Achieve”. As such, SWE places a high value on recognizing engineers who have excelled in spheres ranging from technical expertise to mentoring, thus inspiring others to also achieve their full potential. Each year, the Society seeks nominations for a variety of awards open to individuals, sections, and affiliates.

Here are a few tricks for a successful award season:

1. Consider nominating yourself! 

SWE is the perfect, friendly setting to practice being comfortable with stating your qualifications: it’s an extremely valuable skill that transferrable to all industries.

2. Reach out to a SWE friend to ask for a recommendation.

Most SWE awards require references from other SWE members who can share about what you’ve done either in SWE or at work. Give your letter writer plenty of lead time before the deadline and ask what information they’d like to have on hand while writing.

3. Prepare a SWE resume.

Just like any job application, tailor descriptions of your SWE activities to include words found in the award statement. Also, check out this more detailed post about SWE Resumes from GradSWE .

A few award deadlines to keep in mind:

SWE Scholarships:

A special note for collegiate sections: With the spring semester/winter quarter in full swing, now is the time to think about using awards to aid in succession planning and the section’s leadership pipeline. Keep an eye open for freshman/ sophomore members who are showing key leadership interests—these students are perfect candidates for the SWE Future Leader (SWEFL) program.

After being selected through a nomination process, SWEFLs participate in a year-long leadership development program which introduces them to how SWE works on a society level. This understanding is extremely important for collegiate members who are interested in potentially continuing in SWE leadership roles for the duration of their professional career. Read more about the SWEFL program , and keep an eye out for emails in April for the nomination form.

Google Consumer Hardware Night – 02/27/2018


Learn about the Consumer Hardware Team at Google. They have launched products including the Pixel 2 phone, PixelBook, Google Home and more. This event is meant to be informative and interactive with the women working in Consumer Hardware at Google. SWE professional members and engineering students in their junior year, senior year, or graduate school are encouraged to attend. Google is also looking for talented engineers for their growing silicon and software teams for consumer hardware. This is a fantastic opportunity to learn about the innovative culture at Google and networking with Consumer Hardware team and SWE members.

This event will be held at the Google Sunnyvale site on Tuesday, February 27, 2018. Registration is required as space is limited. We hope that you can join us for this event, there will be food and a raffle for awesome Google Hardware! The target audience is women in engineering.



Shareable pdf: Google – Consumer Hardware Night v.2

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SWE’s Image & Brand

Let’s start off the new year with proper SWE branding for our SWE sections! All professional sections, collegiate sections, and affiliates of SWE must adhere to SWE Brand Guidelines when creating any communications for the Society. FY17 Collegiate Director Sarah Watzman described it with a very personally-relatable analogy[1]:

“…a brand for a company, organization, or society is representative of that group, just like a resume is representative of you as an engineer at a career fair.  Your resume is a summary of everything you have done in your life relating to that engineering job you want – your project experience, work experience, grades, and extracurricular activities, that all add up to you being a great candidate.  How would you feel about someone parading around a resume with your name on it but a lower GPA?  Or someone handing out an outdated version of your resume at a career fair that doesn’t include that awesome internship you had last summer?  Or even worse, a company getting a version of your resume that doesn’t include your leadership experiences within SWE?  I would be willing to bet that you wouldn’t be too happy about this incorrect version of your resume because it misrepresents how amazing you actually are.  The SWE brand is just like you and that resume…”

Learning about the SWE brand–and particular details such as the logo–makes it easier to understand why the Society places such an emphasis on branding.

  1. “The logomark honors SWE’s heritage with its gear-like shape and use of SWE’s original gold
  2. The three segments of the gear represent Aspire/Advance/Achieve, as well as professional, collegiate, and girls K-12
  3. A lowercase acronym is used to convey a friendly, welcoming community”[2]

Here are a few commonly-forgotten rules concerning branding and logos:

  • DO NOT use custom-created SWE logos with added colors or mascots.
  • DO NOT use the tri-color gear logomark separately from the official logo.
  • DO NOT use the logo type “SWE” separately from the gear logomark.
  • DO take advantage of the plentiful resources available for branding: A folder with official SWE logos for each section can be found in the document search in the “SWE Brand Guidelines, Logos, and Templates” page online. [3]

SWE branding resources are available in several formats to fit a wide range of learning styles. If you’re a section leader, take a branding refresher by checking out the official SWE Brand Guidelines [2], reading through the Quick Guide [4], or listening to the branding training webinar below. If you have a specific question, feel free to contact directly.


1. Originally published in “Become a SWE Brand Expert”  of the SWE AllTogether blog on March 2017.
2. SWE Brand Guidelines, Rev January 2016
3. SWE Brand Guidelines, Logos, and Templates
4. SWE Brand Quick Guide

“Rosie The Riveter”- Winter RCT Event

The SWE Region A Region Collegiate Team hosted a winter region event on January 13, 2018 at the Rosie the Riveter/World War II Home Front National Historical Park in Richmond, CA.


This national historic park was dedicated in 2000. It honors the heroes of the civilian home front—women who stepped into factory assembly lines left empty after men were called off to the battlefields of WWII.


“Rosie the Riveter” was not a specific historical figure. A popular song of the day used the phrase to praise the prudence and smarts of the girl who served her country by “working for victory”.


Region A’s group was honored to meet a very special lady at the Visitor Center. Betty Reid Soskin, a nonagenarian, shared about her experiences as a young African-American woman in Richmond during WW II. Ms. Soskin is also the oldest active National Park Ranger serving in the USA.


The Rosie the Riveter Memorial is open to the public. Structural elements inside the park are reminiscent of various parts of a ship in the building process.


What a fun day of learning for Region A! Stay on the lookout for upcoming region events!

January 2018 – WeLocal

WeLocal conferences provide great opportunities to learn and network with SWE members without the often-overwhelming size of the society annual conference. This particular aspect limits registration to only a few hundred attendees, so be sure to register early.

The local aspect of these smaller conferences is especially beneficial for collegiate sections: reduced travel costs can be leveraged to send more representatives to the conference.

Check out the WeLocal Phoenix website for details about speakers as they are posted!

Region A Information

The Region A meeting and awards will be held at WeLocal Phoenix.

  • Region A Meeting: Saturday, February 24, 2018, 10:45-11:45am
  • Region A Awards: Saturday, February 24, 2018, 7:00pm (WE Achieve Awards Ceremony)


Early bird registration rates end Friday, February 2, 2018. This registration is completed through the SWE Membership portal—this pdf has great step by step instructions.


Conference hotel reservations must be made by Monday, January 29, 2018 to receive the preferred rate.


FY19 Region Call for Nominations

The deadline for submitting nominations is January 14, 2018 by 11:59 pm PT. Download the Nomination Packet to prepare a submission. For an overview of additional dates and deadlines, please the Region A Election Information.


The dissolution of permanent Region boundaries was approved by the SWE Senate on Saturday, October 28 with the adoption of S-1803 “Senate and Regions” Proposal to Amend Bylaws. This action means that each Region will be tasked with hosting their final election during FY18 in accordance with Society and Region Bylaws:

  • Each Region will elect a Senator for a three-year term commencing on July 1, 2018 through June 30, 2021
  • Regions A, C, E, G, and I will elect a Representative to the Society Nominating Committee for a two-year term commencing on July 1, 2018 through June 30, 2020

The Governance Structure Implementation Plan issued on September 20, 2017 provides additional context.

  • A.6 Action: Provide guidance to the Region and International Nominating Committees regarding the election of their FY19 Senator
  • B.5 Action: Select final Senators and Nominating Committee Representatives for FY19

Nominees should possess the five SWE leadership competencies:

  • Communication
  • Self-Management and Development
  • Business Acumen
  • Coaching, Mentorship and Sponsorship
  • Leadership Abilities

The ideal candidate would have the skills/competencies listed below (in alignment with the SWE Leadership Competency Model):

  • Communication
    • Strong and consistent communication skills (in-person and virtual, presentations and public speaking)
    • Champion for diversity and inclusion internally within the Society as well as externally in the engineering community
  • Self-Management
    • Ability to listen and distill large amounts of information
    • Availability for multi-year commitment
  • Business Acumen
    • Strategic planning experience and/or strategic thinking skills
    • Knowledge of SWE and/or other non-profit organizations
  • Leadership Abilities
    • Leadership and change management experience
    • Working knowledge of SWE’s Core Value on Inclusive Environment and alignment to SWE’s Diversity Principles
  • Mentoring, Coaching and Sponsorship
    • Seeking and/or being a mentor, coach, or sponsor
    • Diverse networks


  • Senators are responsible for:
    • Charting the strategic direction of SWE by developing and adopting long-range goals for the Society.
    • Developing and/or adopting proposed changes to the Society bylaws, policies, and procedures that are in line with the strategic plan.
    • Conducting essential dialogue with Society membership on long-term trends and issues of common interest.
  • Senators must be voting members of the Society (except Special Senators) and will serve for a term of three (3) fiscal years.
  • Senators should anticipate participating in a lot of virtual meetings and communications
  • The role typically requires the following time commitments:
    • Monthly Conference Calls – 1 hour each
    • Participation in 1 Sub-Team
      • Annual Strategic Planning (2 mandatory face-to-face meetings, calls 1-5 hours per month)
      • Strategic Initiatives (Variable)
      • Committees Strategic Planning (Variable)
      • Communications (Variable)
    • Face-to-Face Senate Meetings – At least 2 per fiscal year
      • Annual Conference (Fall; 3 days – Mandatory)
      • Winter Senate Meeting (Winter; 1 day – Mandatory)
      • WE Local (Spring; 1 day – Currently not required, but highly recommended)
    • Offline discussions on bylaws amendments and motions (Variable)
    • Active communication with Society membership
  • Funding for travel is currently available through SWE for the Winter Senate Meeting and Annual Strategic Planning Sub-Team face-to-face meetings. Future funding to be determined.
  • These roles and responsibilities are subject to change by the Senate leadership team as the governance changes continue to be implemented.

The nominating committee member must be a voting member of the Society at the start of the fiscal year when he/she will serve and is elected for a two-year term. “In order to be eligible to serve on the nominating committee, a member must have had recent experience on a Society level.” The member will have an interest in shaping the future of SWE and possesses knowledge of SWE bylaws, procedures and the Strategic Plan, as well as, the SWE Leadership Competency Model. The role typically requires time dedicated for 1-2 phone calls per month, regular work via email and a significant time evaluating candidates and providing feedback to the committee during the months of October-January when phone calls increase to 1-3 calls per week. Members need to be active on the nominating committee by attending most teleconferences, participating in email discussions, reading appropriate documents, and providing input via email in advance of any meetings that they know they will miss. It is understood that everyone will not make every meeting. Committee members need to solicit information on the candidate as needed prior to discussions on the slate. It is the member’s responsibility to be able to present unbiased candidate pros and cons, not necessarily to be an advocate for every nominee. Attendance at the Society annual conference (at your own expense) is strongly encouraged, although not required. Members should assist by actively engaging with qualified candidates to encourage them to apply for open positions. The nominating committee members need to use discretion because the nature of meetings, discussions and email communications are highly confidential and must not be shared outside of the nominating committee.

While each Region Nominating Committee is responsible for ensuring that qualified candidates are slated for each position, it is the responsibility of all members to identify and bring forth qualified candidates to ensure strong leadership for the future of the organization during this governance transition time.

Region A Nominating Committee Chair, Jennie Montano:

Please take some time to consider who you feel has the skills and qualifications to best lead the Society through these roles. You may submit a nomination for someone else or yourself. The deadline for submitting nominations is January 14, 2018 by 11:59 pm PT. Nominees may apply only in the Region where his/her membership resides.

December 2017- Leadership Coaching Committee

The Leadership Coaching Committee is a network of trained SWE leaders available to advise sections on best practices in a wide range of topics. LCC’s role will be even more important in the next fiscal year: with the dissolution of regions, the LCC will be the the main point of contact on SWE development resources.

How does leadership coaching occur?
LCC coaches can meet with section leadership either virtually, or in person—FREE of charge. A significant amount of content can may be accessed by SWE members 24/7 through the SWE Advance Learning Center webinars. Check out the following video for instructions on how to access the center:

What types of training modules are available?
The LCC provides three types of modules: Joint (topics relevant to both collegiate and professional sections), Collegiate, and Professional .

What are a few examples of modules?

  • “Hitting the Ground Running” for collegiate members entering the workforce
  • “SWE Succession and Career Planning” for professionals
  • “Building Membership” for both professional and collegiate sections.
    Read more details about these and other modules on the LCC Blog.

How do consultations work?
Sections identify topics of need of improvement and LCC coaches help brainstorm or provide examples of what has worked in other sections.

Who do I contact to set up an LCC presentation at my section?
1. Email the LCC Region A Team Lead at The LCC Blog has a full list of contacts at the society level.
2. Fill out the LCC coaching request form available here or by copy-pasting the following address: